Shuling Chen

Shuling loves to apply consumer psychology concepts to organizations’ strategic decision making processes.  She is also very interested in combining psychology concepts and human center design process to optimize the functions of designed products and services. With her experience in DFA, she believes that conducting a good design research is the key to a successful design. She has been associated with DFA for a year working on the FCA sponsored shared mobility project and the NYC court signage project.

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